March Madness' Tournament Sports Betting Is Big Business

The NCAA's 2024 Division 1 college basketball tournaments, known as "March Madness," have sparked a surge in sports betting.

The American Gaming Association predicts legal wagering of up to $2.72 billion on March Madness this year.

The number of bettors across sports has increased due to relaxed regulatory legislation in 38 states and the District of Columbia.

In 2023, 75% of fans bet for the first time on March Madness.

Last year, the AGA forecasted 68 million Americans would wager as much as $15.5 billion on the tournament.

The number of bets on women's games has nearly tripled due to the success of talented players like Caitlin Clark and Angel Reese.

Jefferies stock analysts highlight DraftKings Inc., BetMGM, and PENN Entertainment Inc. as gaming companies to watch.

Read More