Nike Stock Falls Despite Earnings Beat

Nike Stock Falls Despite Earnings Beat

Nike stock fell nearly 6% after a sluggish revenue outlook, despite a better-than-expected quarterly earnings report.

Revenue in Q3 2024 increased to $12.43 billion, with earnings per share at 77 cents.

CEO Matthew Friend reiterated the expectation of a 1% increase in full-year fiscal 2024 revenue, but projected a low single-digit decline in revenue in the first half of fiscal 2025.

Nike's growth projections for fiscal 2024 were scaled back in December due to weakness in overseas markets, particularly in its Greater China and Europe, Middle East and Africa (EMEA) businesses.

Nike's Greater China revenue increased 5% to $2.08 billion, while EMEA revenue fell 3% to $3.14 billion. North American revenue rose 3% to $5.07 billion.

The upcoming Summer Olympic Games are critical for Nike, with plans to launch several product launches and marketing campaigns around the event.

Nike is reducing the supply of classic footwear due to consumer response to its newest product journeys.

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